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QuickPlay Media Powers U.S. Cellular’s First Streaming VOD Service

QuickPlay Media Inc., the premier provider of mobile video solutions, today announced that it will power U.S. Cellular’s first video-on-demand (VOD) service. Available with U.S. Cellular’s Premium Mobile Internet and SmartPhone access plans, the streaming video clips service offers a broad selection of diverse content that includes music videos, movie trailers, comedy, entertainment news and extreme sports. The mobile VOD service is available on a wide variety of popular video-optimized devices from leading manufacturers, including Samsung®, HTC®, LG®, Research In Motion® (RIM) and Motorola®.

U.S. Cellular’s innovative Video Clips service includes convenient features that make it easy for users to search and discover new and interesting video content, including a Top 10 ranking of most popular videos, recommendations based on a subscriber’s viewing habits and a listing of featured videos. Users can choose from a diverse selection of content including music videos in the Rap, Rock, Country, R&B, Dance, Pop, Reggae, 80s, Alternative and Soundtrack categories; movie trailers; classic comedy, animation and cartoons; entertainment news; and extreme sports. In the future, additional channels and content will be added to the service.

“Better serving our customers and ensuring their satisfaction is our #1 priority,” said Joe Settimi, Sr. Director of Data Strategy and Services for U.S. Cellular. “We are excited about offering this service which will help enhance our customer’s mobile experience.”

“U.S. Cellular has a history of bringing to market mobile services that enhance people’s lives, and its partnership with QuickPlay is reflective of its commitment to delivering an amazing mobile entertainment experience,” said Wayne Purboo, CEO and co-founder of QuickPlay Media. “We are very excited to be working with this market-leading company to build their consumer engagement via a high-quality mobile video service.”

About QuickPlay Media

QuickPlay Media Inc. is the premier provider of solutions to manage the business of mobile video. Successfully used by the World’s leading communications providers, QuickPlay provides the fastest and most flexible way for companies to deliver mobile video worth watching. QuickPlay is headquartered in Toronto, with sales offices in London and throughout the US. For more information please visit www.quickplay.com or on Facebook at www.facebook.com/quickplaymedia. Interested parties can also follow QuickPlay Media on Twitter at @quickplaymedia.

About U.S. Cellular

The 9,000 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and the touch-screen LG Tritan and HTC Touch Pro 2, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular’s 3G Mobile Broadband network. U.S. Cellular believes in the power of the community and has made a commitment to invest more than $4.5 million in teachers and schools during 2009 and 2010. Based in Chicago, the company is the nation’s sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.

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