Welcome!

Mobile IoT Authors: Liz McMillan, Dana Gardner, Zakia Bouachraoui, Yeshim Deniz, Elizabeth White

Blog Feed Post

Mobile music distribution streamlined with launch of MediaWeava

New platform from Destar enables swift and simple conversion of music files for mobiles, increasing operational efficiency and return on investment for independent record labels

Reading, UK, 18 January 2010: Record labels and distributors currently bogged down with time-consuming mobile music delivery could benefit from a new platform launched today. MediaWeava, created by Reading-based mobile technology developer Destar, enables record labels, distributors and other media owners to easily and swiftly convert music and video files into mobile-ready formats, significantly reducing the time, effort and expense it takes typically to distribute music content to mobile storefronts. Destar believes that file conversion, meta data management and distribution are three key challenges currently hampering the availability of entire catalogues on mobile, which is why the company has enabled the entire process to be managed and automated over a simple Web interface, MediaWeava.

As the market for mobile media continues to evolve, device vendors, network operators and retail storefronts demand a variety of different file formats. This means that record labels or their distributors must convert their standard digital formats in an attempt to profit from the mobile market. Currently, the vast majority of deliveries for mobile distribution are conducted manually, which is both unproductive and limits long-term profitability for mobile music distribution, Destar argues.

"Manual processing of files using desk top software and managing your distribution with a spreadsheet doesn't allow record labels to scale their mobile businesses sufficiently," said Destar director, Glenn de Smidt. "MediaWeava reduces the time it takes to convert files and streamlines the process of delivering media content to mobile storefronts. It therefore cuts operational costs and increases competitive edge for stakeholders along the digital content chain."

The use of audio and video on mobile handsets is growing fast, fuelling demand for mobile-ready file formats, de Smidt argued. Almost a third (28 per cent) of 16-24 year olds listens to music at least weekly on a mobile phone, according to British music trade organisation the BPI. Therefore, the amount of music and video content which will need to be converted for mobile will only grow, increasing the burden on record labels and media owners to create mobile-ready audio and video files, he said.

"Record labels and digital distributors cannot realise the full potential of the mobile marketplace while files need to be converted manually," de Smidt concluded.

MediaWeava is a highly scalable, server-based solution with an easy to use web interface. MediaWeava works with all common file formats and can ingest digital music feeds from all the major digital music distributors. Currently MediaWeava can be used to distribute to over 30 mobile storefronts and aggregators. The MediaWeava platform provides sophisticated and flexible tools to give the record labels and media owners complete control over their meta data and media assets.

For more information on Destar's MediaWeava platform, please visit http://www.destar.co.uk/mediaweava_case_study.html

- Ends -

About Destar
Destar is a Reading-based provider of mobile technologies and consultancy founded in 2000. The group creates platforms for mobile messaging, video, audio and other bespoke projects. Destar also provides consultancy services to media companies and mobile start-ups. For further information visit www.destar.co.uk

Press enquiries:
Vic de Smidt, director, Destar
Email: [email protected]
Telephone: +44 (0)7775 598798

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Scala Hosting is trusted by 50 000 customers from 120 countries and hosting 700 000+ websites. The company has local presence in the United States and Europe and runs an internal R&D department which focuses on changing the status quo in the web hosting industry. Imagine every website owner running their online business on a fully managed cloud VPS platform at an affordable price that's very close to the price of shared hosting. The efforts of the R&D department in the last 3 years made that pos...