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Can Opera Mini Help Operators Generate Revenue From Real Mobile Browsing?

Opera Mini Enables Web Access on Low- and Mid-tier Phones

Forget Web surfing only on advanced phones capable of running a browser; now comes Opera Mini, a small Java client capable of running on mid-tier and even low-tier phones - with the rest being taken care of by the remotely located Opera Mini server.

With Opera Mini you don't have to have an advanced phone to surf the Web, which means that most people can use it with their existing phone," said Jon S. von Tetzchner, CEO, Opera Software.

"Installing Opera Mini is as easy as installing a ringtone," von Tetzchner (pictured) continued. "Users simply send an SMS or visit a link through their WAP browser to receive it, and they are online in an instant."

Because Opera Mini enables Web access on low- and mid-tier phones, he adds, operators should be able dramatically increase the average revenue per user (ARPU) across their entire customer base. "It will stimulate the usage of compelling mobile Web services," von Tetzchner contends.

Opera offers full customization of Opera Mini to operators, broadcasters, mobile content providers and the Internet industry, that would like to include their own version of Opera Mini as part of their mobile content offerings. (For example the first company to take advantage of it is Norway's leading commercial television station, TV2, which has bundled Opera Mini with its mobile services in Norway to offer its viewers a complete mobile content package that includes a branded and advanced Web browser.)

The new Mini version is a fast and easy alternative to Opera's mobile browser. It uses a remote server to pre-process the page before sending it to the phone. In short, Opera Mini should enable Web access on the more than 700 million low- and mid-tier Java-capable phones around the world.

Which would finally bringing mobile Internet, von Tetzchner and his Oslo-based team hope, into the mainstream.

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WBT News Desk brings you all the latest and greatest news from the world of wireless business and technology, including breaking news, technical articles and feature stories written by the world's leading experts of mBusiness.

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