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LiveWire Mobile Announces CEO Transition And Board of Directors Changes

LiveWire Mobile, Inc. (Pinksheets: LVWR), a leading provider of mobile managed personalization services, today announced a transition of its chief executive officer. Matthew Stecker will succeed Joel Hughes as president and chief executive officer. This transition is expected to be completed on or before November 30, 2009. Mr. Hughes has served as LiveWire Mobile’s President since 2007 and as its CEO and Chairman of the Board of Directors since December 2008.

"We are very pleased with what the company, under Joel Hughes’ direction, has achieved during the past two years," said Robert Pons, speaking on behalf of the board of directors. "The company has successfully transitioned the business to a recurring revenue managed services business model and significantly improved its balance sheet while restructuring itself in an effort to deliver ongoing adjusted EBITDA profitable operations. We thank Joel for his leadership and contribution to our current success, while welcoming Matthew as we seek to build on the company’s position as a leader in the growing, mobile personalization market. The Board believes Matthew’s expertise in building teams and delivering innovative, mobile technology solutions to the service provider marketplace will help propel the company forward on its mission.”

Mr. Stecker brings considerable experience as an operating executive and strategic consultant in the telecommunications industry to his new role. Mr. Stecker has served most recently as the Vice President and leader of CSMG/TMNG’s technology strategy practice, consulting to some of the world’s leading brands as they navigate the convergence of the Media and Telecom industries. He has previously served on the leadership team at Vindigo, where he led the team behind the first successful advertising-supported mobile application, and as CTO of SmartServ Online where he expanded the company’s mobile application catalog while launching the Uphonia MVNO. Previously, Matthew was President of Marble Associates, Inc. of Boston, MA – a pioneer in the implementation of Object-Oriented Technologies in Fortune 500 businesses. He received his BA degree in Computer Science from Duke University, as well as a JD degree from the University of North Carolina at Chapel Hill School of Law.

Board of Directors Changes

Upon completion of the transition, Mr. Hughes’ role of Chairman of the Board of Directors will be assumed by current board member Robert M. Pons. The Company also announces the resignation of Pamela D.A. Reeve as a Director. Mr. Pons commented, “We thank Pam for her years of service and many contributions to the Company. We wish her well in her future endeavors.”

About LiveWire Mobile, Inc.

LiveWire Mobile (Pinksheets: LVWR) is a leading provider of mobile managed personalization services. LiveWire Mobile’s integrated suite of mobile personalization services includes ringback tones, ringtones, full track downloads, and other applications, as well as, dedicated content and service marketing, integrated storefront management and marketing. LiveWire Mobile makes mobile personalization services easier to use and helps operators drive service usage and adoption. For more information, please visit www.livewiremobile.com.

LiveWire Mobile is a trademark of LiveWire Mobile, Inc.

Statements other than historical facts included or referred to in this Press Release are “forward-looking statements”, including forward-looking statements about our future operating expense reductions, our focus on adjusted EBITDA profitability, the simplification of our business and standardization around our managed services business model, the building on our position as a leader in the growing mobile personalization market, the impact of restructurings and the settlement of certain of our lease obligations on our business and operations, the improvement of our balance sheet, the expected completion date of the Company’s management transition and the belief that Mr. Stecker will help propel the Company forward. These statements are based on management’s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, actual expenses of our restructuring plans, delays in completion of our restructuring plans, uncertainties with respect to our ability to achieve operating expense reductions and adjusted EBITDA profitability, the simplification of our business and standardization around our managed services business model, the building on our position as a leader in the growing mobile personalization market, our ability to effectively manage cash (including the release of the entire cash balance in escrow in connection with the sale of the Communications Platforms business to Dialogic Corporation) and improve our balance sheet, uncertainties with respect to the timing and impact of management and board changes on the Company and other risks. We encourage you to read our Annual Report for the year ended December 31, 2008 for certain additional risk factors. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.

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