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Brazilian Internet Properties Attract Large Audiences From Around the World

- comScore to Host Industry Workshop / Internet Seminar in Sao Paulo, Brazil, on Thursday 12th November

LONDON, November 5 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of a study of Brazilian Internet usage, based on data from the comScore World Metrix service, which showed that 31.9 million Brazilians age 15 and over accessed the Internet from a home or work location in September 2009, up 22 percent versus the previous year.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

Google Sites Leads Microsoft Sites in Brazil

Google Sites was the most popular property in Brazil in September with 26.6 million visitors, having grown 12 percent during the past year. Microsoft Sites ranked second with 25.2 million visitors, followed by Brazilian property UOL (20.6 million visitors), Yahoo! Sites (17.4 million visitors) and Terra - Telefonica (16.8 million visitors). Six of the top 15 ranked properties were Brazilian, the fastest growing of which was media company Grupo Abril, which grew 79 percent during the previous year to more than 8 million visitors in September 2009.

    
    Top 15 Online Properties
    Ranked by Total Brazilian Unique Visitors (000)
    September 2009
    Total Brazil, Age 15+ - Home & Work Locations*
    Source: comScore World Metrix
    -----------------------------
        Property                 Sep-2008    Sep-2009   % Change
        --------                 --------    --------   --------
    Total Brazilian Internet
     Audience                       26,221     31,933         22%
    ------------------------        ------     ------         --
    Google Sites                    23,755     26,622         12%
    ------------                    ------     ------         --
    Microsoft Sites                 22,718     25,239         11%
    ---------------                 ------     ------         --
    UOL                             18,294     20,623         13%
    ---                             ------     ------         --
    Yahoo! Sites                    13,912     17,424         25%
    ------------                    ------     ------         --
    Terra - Telefonica              14,594     16,814         15%
    ------------------              ------     ------         --
    Organizacoes Globo              15,448     16,678          8%
    ------------------              ------     ------          -
    Grupo Brasil Telecom            14,012     16,573         18%
    --------------------            ------     ------         --
    Wikimedia Foundation Sites       8,546     10,796         26%
    --------------------------       -----     ------         --
    MercadoLibre                    10,909     10,200         -6%
    ------------                    ------     ------         --
    WordPress                        7,119     10,072         41%
    ---------                        -----     ------         --
    BuscaPe.com Inc.                 4,780      8,313         74%
    ----------------                 -----      -----         --
    
    Grupo Abril                      4,491      8,033         79%
    -----------                      -----      -----         --
    4SHARED.COM                      2,767      6,498        135%
    -----------                      -----      -----        ---
    Ask Network                      3,097      5,603         81%
    -----------                      -----      -----         --

    * Excludes traffic from public computers such as Internet cafes or access
      from mobile phones or PDAs.

Leading Brazilian Internet Properties Gain Audiences Abroad

The top local Brazilian Internet properties were also found to be popular online destinations around the world, attracting substantial portions of their respective audiences from outside Brazil. The largest of these properties, Internet service provider and leading content portal, UOL, derived one quarter (24.7%) of its total traffic from outside Brazil, while international comparison shopping site BuscaPe attracted 38.4 percent of its total traffic from audiences outside of Brazil.

"The popularity of Brazilian online content is growing both here in Brazil and around the world," said Alex Banks, Managing Director of Latin American markets for comScore. "The online medium has enabled Brazilian companies to not only develop their domestic consumer base, but also to attract incremental visitors from other countries - audiences that are not nearly as accessible via traditional media."

    
    Leading Brazilian Online Properties
    Ranked by Total Brazilian Unique Visitors (000)
    September 2009
    Total Brazil, Age 15+ - Home & Work Locations*
    Source: comScore World Metrix
    -----------------------------
                                                   Total       % Share of
                                  Total Unique   Worldwide     Total Unique
                                    Visitors      Unique        Visitors
                                   (000) from    Visitors      from Outside
    Property                         Brazil        (000)          Brazil
    --------                       ------------    -----       -------------
    Total Brazilian Internet                  
     Audience                         31,933           N/A            N/A
    ------------------------          ------           ---            ---
    UOL                               20,623        27,383           24.7%
    ---                               ------        ------           ----
    Organizacoes Globo                16,678        19,524           14.6%
    ------------------                ------        ------           ----
    Grupo Brasil Telecom
     (iG)                             16,573        20,032           17.3%
    --------------------              ------        ------           ----
    BuscaPe.com Inc.                   8,313        13,496           38.4%
    ----------------                   -----        ------           ----
    Lojas Americanas                   8,147         8,689            6.2%
    ----------------                   -----         -----            ---
    Grupo Abril                        8,033         8,990           10.6%
    -----------                        -----         -----           ----
    
    * Excludes traffic from public computers such as Internet cafes or access
      from mobile phones or PDAs.

Final Opportunity to Register for comScore Day in Brazil

comScore will be hosting a complimentary online measurement conference at the Hotel Caesar Park Faria Lima in Sao Paulo, Brazil, on Thursday 12th November. The presentation program will include an overview of comScore's panel-centric hybrid 360 methodology, new comScore online measurement services planned for launch in Brazil in 2010, and a unique insight into the current state of the online landscape in Brazil. The day will also provide an opportunity for networking and a chance for agencies and publishers to gain a greater understanding of how to use and interpret comScore data to maximize the ROI of their online activities.

To register, please visit www.comScore.com/Brazil before the event will run from 14:00 to 20:00, and advance registration will be required in order to gain entry.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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