Welcome!

Mobile IoT Authors: Jason Bloomberg, Zakia Bouachraoui, Kevin Benedict, Pat Romanski, Yeshim Deniz

News Feed Item

Brazilian Internet Properties Attract Large Audiences From Around the World

- comScore to Host Industry Workshop / Internet Seminar in Sao Paulo, Brazil, on Thursday 12th November

LONDON, November 5 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of a study of Brazilian Internet usage, based on data from the comScore World Metrix service, which showed that 31.9 million Brazilians age 15 and over accessed the Internet from a home or work location in September 2009, up 22 percent versus the previous year.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

Google Sites Leads Microsoft Sites in Brazil

Google Sites was the most popular property in Brazil in September with 26.6 million visitors, having grown 12 percent during the past year. Microsoft Sites ranked second with 25.2 million visitors, followed by Brazilian property UOL (20.6 million visitors), Yahoo! Sites (17.4 million visitors) and Terra - Telefonica (16.8 million visitors). Six of the top 15 ranked properties were Brazilian, the fastest growing of which was media company Grupo Abril, which grew 79 percent during the previous year to more than 8 million visitors in September 2009.

    
    Top 15 Online Properties
    Ranked by Total Brazilian Unique Visitors (000)
    September 2009
    Total Brazil, Age 15+ - Home & Work Locations*
    Source: comScore World Metrix
    -----------------------------
        Property                 Sep-2008    Sep-2009   % Change
        --------                 --------    --------   --------
    Total Brazilian Internet
     Audience                       26,221     31,933         22%
    ------------------------        ------     ------         --
    Google Sites                    23,755     26,622         12%
    ------------                    ------     ------         --
    Microsoft Sites                 22,718     25,239         11%
    ---------------                 ------     ------         --
    UOL                             18,294     20,623         13%
    ---                             ------     ------         --
    Yahoo! Sites                    13,912     17,424         25%
    ------------                    ------     ------         --
    Terra - Telefonica              14,594     16,814         15%
    ------------------              ------     ------         --
    Organizacoes Globo              15,448     16,678          8%
    ------------------              ------     ------          -
    Grupo Brasil Telecom            14,012     16,573         18%
    --------------------            ------     ------         --
    Wikimedia Foundation Sites       8,546     10,796         26%
    --------------------------       -----     ------         --
    MercadoLibre                    10,909     10,200         -6%
    ------------                    ------     ------         --
    WordPress                        7,119     10,072         41%
    ---------                        -----     ------         --
    BuscaPe.com Inc.                 4,780      8,313         74%
    ----------------                 -----      -----         --
    
    Grupo Abril                      4,491      8,033         79%
    -----------                      -----      -----         --
    4SHARED.COM                      2,767      6,498        135%
    -----------                      -----      -----        ---
    Ask Network                      3,097      5,603         81%
    -----------                      -----      -----         --

    * Excludes traffic from public computers such as Internet cafes or access
      from mobile phones or PDAs.

Leading Brazilian Internet Properties Gain Audiences Abroad

The top local Brazilian Internet properties were also found to be popular online destinations around the world, attracting substantial portions of their respective audiences from outside Brazil. The largest of these properties, Internet service provider and leading content portal, UOL, derived one quarter (24.7%) of its total traffic from outside Brazil, while international comparison shopping site BuscaPe attracted 38.4 percent of its total traffic from audiences outside of Brazil.

"The popularity of Brazilian online content is growing both here in Brazil and around the world," said Alex Banks, Managing Director of Latin American markets for comScore. "The online medium has enabled Brazilian companies to not only develop their domestic consumer base, but also to attract incremental visitors from other countries - audiences that are not nearly as accessible via traditional media."

    
    Leading Brazilian Online Properties
    Ranked by Total Brazilian Unique Visitors (000)
    September 2009
    Total Brazil, Age 15+ - Home & Work Locations*
    Source: comScore World Metrix
    -----------------------------
                                                   Total       % Share of
                                  Total Unique   Worldwide     Total Unique
                                    Visitors      Unique        Visitors
                                   (000) from    Visitors      from Outside
    Property                         Brazil        (000)          Brazil
    --------                       ------------    -----       -------------
    Total Brazilian Internet                  
     Audience                         31,933           N/A            N/A
    ------------------------          ------           ---            ---
    UOL                               20,623        27,383           24.7%
    ---                               ------        ------           ----
    Organizacoes Globo                16,678        19,524           14.6%
    ------------------                ------        ------           ----
    Grupo Brasil Telecom
     (iG)                             16,573        20,032           17.3%
    --------------------              ------        ------           ----
    BuscaPe.com Inc.                   8,313        13,496           38.4%
    ----------------                   -----        ------           ----
    Lojas Americanas                   8,147         8,689            6.2%
    ----------------                   -----         -----            ---
    Grupo Abril                        8,033         8,990           10.6%
    -----------                        -----         -----           ----
    
    * Excludes traffic from public computers such as Internet cafes or access
      from mobile phones or PDAs.

Final Opportunity to Register for comScore Day in Brazil

comScore will be hosting a complimentary online measurement conference at the Hotel Caesar Park Faria Lima in Sao Paulo, Brazil, on Thursday 12th November. The presentation program will include an overview of comScore's panel-centric hybrid 360 methodology, new comScore online measurement services planned for launch in Brazil in 2010, and a unique insight into the current state of the online landscape in Brazil. The day will also provide an opportunity for networking and a chance for agencies and publishers to gain a greater understanding of how to use and interpret comScore data to maximize the ROI of their online activities.

To register, please visit www.comScore.com/Brazil before the event will run from 14:00 to 20:00, and advance registration will be required in order to gain entry.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...