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Flirtomatic Social Mobile Service Launches in U.S.

Flirtomatic, Inc. (www.flirtomatic.com), one of the most popular social mobile services used by young adults, today announced an agreement with MetroPCS Wireless, Inc., a subsidiary of MetroPCS Communications, Inc., the nation's leading provider of unlimited, flat-rate, no signed contract wireless communications service, under which Flirtomatic has been selected as a preferred mobile social networking service. The service is accessible via the MetroPCS Mobile Web Portal.

With over 1.5 million registered users, Flirtomatic is a market leader with its service available in the U.K., Germany and Australia. Flirtomatic’s free service will now also be available to all MetroPCS customers to meet, flirt, and have fun online. Flirtomatic is free to use and customers use it by purchasing FlirtPoints and spending them by promoting themselves, finding out who has rated them, and by sending virtual gifts (over 4 million were sent last year). Currently, Flirtomatic’s mobile users log in around seven times and send over 30 messages each day, resulting in over 30 million messages each month and over 160m WAP page views.

“We’re delighted to be working with MetroPCS as our first major partner in the United States,” said Gary Cohen, Flirtomatic’s vice president & general manager of North America. “Flirtomatic has demonstrated in other countries that our model is very popular and we are excited to launch with the nation’s leading provider of unlimited, flat-rate, no-contract service. We have seen that as U.S. consumers get to know our service they adopt, use and spend Flirt Points even more than in other parts of the world.”

Metro PCS users who primarily enjoy 3G service will be able to utilize the Flirtomatic WAP delivery platform across all their handsets. Web access is also offered as an alternative way to flirt at any time and from anywhere.

About Flirtomatic, Inc.

Flirtomatic (www.flirtomatic.com) is one of the most popular social mobile services used by 18–30 year olds. Flirtomatic operates a free service across the US, UK, Germany and Australia, where over 1.5m registered users meet, flirt, and have fun online.

Flirtomatic has distribution partnerships with Vodafone , T-Mobile, Orange, ninemsn, ProSiebenSat1, and Samsung. Flirtomatic’s advertising partners include: O2, Nokia, and L’Oreal. Founded in 2005, Flirtomatic is a venture-backed company that has raised over $10m, and is founded by Mark Curtis, previously the founder of Razorfish London and Fjord, and Avi Azulai, previously founder and Group Managing Director of ITouch.

Flirtomatic can be found online at: www.flirtomatic.com; on Twitter at: http://twitter.com/flirtomatic.

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