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NFL PLAYERS and Airborne Join Forces to Mobilize the Faces of Football

Airborne Mobile Brings NFL Stars to Fans' Phones

SEATTLE, Oct. 5 /PRNewswire/ -- National Football League Players Incorporated (NFL PLAYERS) and Airborne Mobile have announced a partnership which will give fans across North America the ability to customize mobile devices with images of their favorite NFL players.

Airborne recently renewed its agreement with the NFL, allowing the company to provide league marks to handsets across North America. By connecting with NFL PLAYERS for the unique rights to create and distribute player-specific content, Airborne has taken the next step in satisfying football fans across the continent.

"With this new partnership, we're happy to now be able to offer fans a full and complete suite of pro-football mobile content; from their favorite team logos to images and tones of their favorite players," said Angela Tanzi, Vice-President, Product & Operations for Airborne Mobile. "These personalization products offer fans the most portable, in-your-face way to show support for their favorite teams and players."

Fans can choose from a variety of wallpapers, ringtones and applications that transform their handset into a shrine to their favorite NFL player. With superstars like Peyton Manning, Larry Fitzgerald, Adrian Peterson and Ben Roethlisberger as well as promising rookies such as Mark Sanchez and Jason Smith, fans will have no problem finding a favorite.

"Airborne's collection of player content helps bring our athletes and their personalities to life through individual fan connections," said Keith Gordon, Acting President of NFL PLAYERS. "Given the increasing reliance on mobile technology, we see this as a great way for players and fans to connect on a more personal level."

The new suite of content will be available on the My NFL Wireless web portal and North American carrier decks in October.

About Airborne Mobile Inc.

For over a decade, Airborne Mobile has blazed a distinctive trail, helping to pioneer, build and establish the burgeoning mobile media space by conceiving, creating and distributing best-of-breed mobile programs. Whether it's messaging, graphics, video, ringtones, ringback tones, full-track downloads or supporting websites, the company is driven by market objectives and product originality, and infuses the appropriate technology to ensure their delivery. Ever since its debut, Airborne has been renowned as the "go-to" mobile company by well-known consumer brands like Family Guy(TM), The Cleveland Show(TM), American Dad(TM), King of the Hill(TM), FHM(TM), NFLPA(TM), Food Network(TM) and Marc Ecko Enterprises(TM) to reach the palms and pockets of their customers; by major wireless carriers for innovative products, merchandising and help with new initiative launches; and by promotional partners like ad agencies and retailers to deliver their messages via a most unique media channel. Airborne's distribution network is vast, partnering with every major wireless carrier in North America, as well as being well-established in the world of off-deck distribution. Airborne can further be explored by visiting www.airbornemobile.com.

About NFL PLAYERS

Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official Web site is part of the part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

SOURCE Airborne Mobile

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