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ExtendMedia Introduces OpenCASE Publisher to Power the "TV Everywhere" Revolution

Purpose-Built Software Platform Streamlines Multi-Screen, Multi-Source Video Aggregation and Distribution

BOSTON, MA and LONDON -- (Marketwire) -- 08/03/09 -- ExtendMedia Corporation today introduced OpenCASE Publisher to help cable, telecommunications, satellite, mobile and other video service distributors take advantage of TV Everywhere's growing momentum by providing a platform for them to quickly build and deploy robust, multi-screen TV Everywhere video offerings.

"The TV Everywhere concept is clearly popular with consumers, content owners and distributors. However, to date, the technology questions have primarily focused on the authentication piece -- verifying that a consumer is a subscriber to a pay cable, satellite or telco TV service before allowing access to premium content online," said Tom MacIsaac, CEO of ExtendMedia. "We think there is another set of equally important questions around what happens after authentication. Just to name a few... How does a provider manage a scalable broadband service fed by dozens or even hundreds of cable networks? How does it make sure the right channel lineup is delivered to each consumer? How does it manage entitlement across devices? How does it provide transactional capabilities for up-sell, cross-sell or a la carte content consumption? How does it avoid the advertising and reporting issues that have hindered TV VOD? Extend's OpenCASE products are built to solve these problems."

OpenCASE Publisher streamlines many of the complex challenges providers face as they try to launch new TV Everywhere and multi-screen video services that support traditional and Web-connected TVs, PCs, mobile devices and game consoles. A vendor-neutral software platform, it provides a comprehensive, easy-to-use solution to manage all aspects of multi-screen content ingestion, syndication, publishing, management and reporting. Specifically, OpenCASE Publisher:

--  Automates content ingestion and aggregation from an unlimited number
    of network content providers and content aggregators through a graphical
    user interface (GUI)-based, multi-point ingestion engine
--  Offers the only drag-and-drop GUI for creating categories, channels
    and content playlists, as well as automated categorization using a
    sophisticated rules engine
--  Simultaneously publishes and syndicates ingested content feeds and
    catalogs to multiple video portals, players and storefronts
--  Integrates with leading ad serving platforms and ad networks
    (including any other VAST-compliant ad server)
--  Eases the multi-source content search and discovery process through a
    unified, cross-provider search capability
--  Provides comprehensive metering and reporting for advertising,
    consumption, publishing, syndication and viral sharing
    

OpenCASE Publisher, specifically designed to work easily with homegrown or third-party feeds, platforms and players, also integrates seamlessly with the entire line of OpenCASE solutions (CMS, Commerce, AdBridge, MediaPlayer, etc.). To learn more about OpenCASE Publisher and ExtendMedia's other offerings, please visit: www.extend.com/products/.

About ExtendMedia:

ExtendMedia is the leading independent provider of enterprise-class, multi-screen video software and solutions that help content owners and distributors build and deploy video services. Extend's flagship product, OpenCASE, manages video content across the lifecycle from ingest to monetization and across IPTV, web and mobile services in both ad-supported and pay media business models. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications, media and consumer electronics companies including: AT&T, Bell Canada, Hewlett-Packard, SanDisk and Mitsubishi/UB Cross. For more information, please visit us at www.extend.com.

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ExtendMedia Contact:
Erica Camilo
BluePoint Venture Marketing for ExtendMedia
781.861.7800
Email Contact

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